Apple Highlights Privacy Practices
Apple has launched a new campaign to make users aware of their privacy when it comes to sharing health data with its Health app. The company released an advertisement targeting competitors, without naming them, that depicted how the companies track users’ step count, menstrual cycle, heart rate and fitness activity. The ad concluded with the message that the data belongs to the user and Apple was emphasizing its own security measures to ensure user data remains safe.
Apple’s Privacy Practices
Apple has always been conscious of user privacy when it comes to its Health app and HealthKit. On its official website, the company has a post dedicated to its privacy practices. The health section of the website states that the latest OS version and 2FA enabled iPhone and Apple Watch users can back up their data in a manner that even Apple cannot read it. Furthermore, when the iPhone is locked with a passcode or FaceID, the data is encrypted.
Apple’s Goal
Apple’s goal is to ensure that users feel confident in sharing their health data with the Health app and that their data is secure. The company is taking steps to ensure that user data remains safe, such as the encryption of data when the iPhone is locked with a passcode or FaceID. Apple is also making sure that its privacy practices are transparent and easily accessible to users.
Conclusion
Apple’s new campaign is an effort to make users aware of their privacy when it comes to sharing health data with its Health app. The company is also taking steps to ensure user data remains secure, such as encryption and 2FA enabled devices. Apple is also making sure its privacy practices are transparent and easily accessible to users.